One of the biggest assets a business can have is talented, loyal employees who understand the importance of customer service. I beam with pride when someone compliments one of my team members. It confirms what I already know: I’m fortunate to have the best and the brightest working with me.
As business owners, we place trust in our employees that they will represent the company well in all public interactions. But have you ever thought about what could happen when a customer overhears your employees talking to each other. Do you know what they are saying? Your customers do and they are listening.
Customers don’t want to get caught in the fray of employee problems. It makes them uncomfortable and it creates a bad impression for your company. Your employees should understand that conversations about company-related issues and concerns are only to be conducted well out of earshot of your customers.
Regardless of what type of business you are in, there are opportunities for employee conversations to be overheard. Imagine a water-cooler conversation between employees complaining about your business that’s picked up by a customer sitting in a conference room. There are countless times when I’ve seen employees huddled in retail stores discussing things I shouldn’t hear while I’m browsing through the store.
Let me share a couple of recent examples.
Last week I was flying on a major airline when I had the unpleasant experience of listening to the flight attendant and the gate agent threatening to write-up the other. Because it was an airline I fly frequently for business, I was upgraded and seated in a first class, aisle, bulk head seat. Suffice it to say, I had a ring side seat to this altercation. Once the gate agent left, the flight attendant didn’t stop. She decided to recruit the other flight attendants on board to support her position. So they congregated in the galley complaining to each other. What impression did it leave with me? It reconfirmed that many of the airline employees are so disgruntled that they have lost interest in the people who are responsible for their paychecks – their passengers.
Another example. Arriving late to a hotel because of a canceled flight, I decided to grab a bite to eat in the restaurant before calling it a night. When I’m by myself, I usually sit at the bar because typically bartenders are good conversationalists and I don’t feel so alone. That night the manager was short staffed so he was working the bar. (I know that fact because he complained to me the minute I sat down.) The entire time I was eating my dinner, he yelled at and criticized his staff as they passed by. Let me just say, I wasn’t able to relax and enjoy my dinner, and it will be the last time I stay at that hotel.
I’m confident you wouldn’t want one of your customers to experience anything like the situations I’ve described above. So make sure when your employees talk, customers hear the appropriate things.
Tags: business owner, customer service, customers, employees, small business, susan solovic
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Q.“Recently, I started incorporating the internet in my small business by starting a website. There’s a page where customers or potential-customers can leave questions or comments. There’s been an overwhelming amount of questions that I often neglect to answer. Do you think I should take the page down if I’m not responding to every question or comment? I really don’t like to keep my customers hanging, but I really don’t have the time to answer each and every little question or comment they post. Any advice?” (Seattle, WA)
A. Your situation is a “good news-bad news” scenario. The good news is you have traffic to your web site. The bad news is you have created a monster so to speak.
One of the keys to building a successful Internet presence is to give visitors a reason to come back regularly. You’ve done that by creating an area where they can interact with you. However, you are violating a Cardinal Rule of marketing by not responding in a timely fashion.
What’s the rule?
Don’t set customer expectations you can’t meet.
When you built the question and answer section of your web site, you inferred you would respond in a timely fashion. You set that expectation even if you didn’t explicitly say how long the response time would be. Interactivity is one of the benefits of the web, and most people assume their questions will be answered in a timely fashion – usually not more than 24 to 48 hours. Your failure to meet that expectation is tarnishing your brand and may be costing you business opportunities. I doubt that was your intention.
Stop and think about the message you are sending when you don’t respond to questions. “This is a business that isn’t interested in helping me.” “If this company can’t answer one question, it must not be responsive to customer needs. “ “Maybe this company is out of business.”
The question and answer page was a great idea, but if you aren’t going to commit to managing it appropriately, then my recommendation is to take the page down. What was intended to help you build business may have already cost you opportunities as frustrated customers decide to go elsewhere.
In addition to taking the page down, I encourage you to respond to any unanswered questions as soon as possible and include an apology for your delay. Going forward, never directly or indirectly set an expectation for your business that you aren’t absolutely certain you can meet 99.9 percent of the time. It’s always better to exceed the customer’s expectations than to under-deliver.
Tags: competitors, customer, customer expectations, customer service, Internet, marketing, small business, susan solovic, website, website traffic
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One of my friends owns a hair salon, and he recently asked me what he could do about a bad business review on the Internet. He explained the customer had made false statements in the review, and he was concerned that the comments would cost him future business.
Customer reviews on the Internet are helpful tools for consumers, but they can cause problems for business owners if an unhappy customer decides to go on the attack with a poison-pen. Unfortunately, that’s what happened to my friend and it could happen to you as well.
The good news is less than 25 percent of shoppers say they are unlikely to do business with a company because of a negative review. Most consumers know that even businesses with a stellar customer service record won’t be able to please everyone 100 percent of the time.
However, if as in my friend’s case, the review contains false statements, email the site’s Webmaster with proof the information posted is false and ask that the review be removed. Typically you can find the Webmaster information in at the bottom of the web page. In most cases, sites will remove the comments because they want consumers to trust the information on their site, but there is no guarantee.
If you aren’t successful in getting the web site to remove the false review then neutralize it by creating a positive image on the Internet for your business. Ask your loyal customers to post an honest review for your business in their own words. (In other words, don’t write it for them.) One negative review surrounded by positive comments will certainly lose its impact.
In today’s market every business needs a professional presence on the web. If you haven’t already, you should secure a personal domain name for your business and create a web site. There are many web-hosting and design resources today, such as the one offered by AT&T, that allow you to register your domain, get personalized email addresses and create a professional looking web site easily and at an affordable price.
In addition to your web site, create pages for your business on social media sites such as Facebook and LinkedIn. You should also consider starting a blog for your business and posting it on appropriate community sites.
The more relevant and positive information about your business there is on the web, the less visible a negative review will be.
Tags: consumer, customer review, customer service, Facebook, Linkedin, small business, social media, susan solovic, website, Yelp
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